
OnlyFlowers
Chivalry isn't Dead
Brand guidelines for the OnlyFlowers identity. Everything you need to represent our brand consistently—logo usage, color palette, typography, and voice.
Logo & Mark
Our logo is the primary visual identifier of the OnlyFlowers brand. Use it consistently and with care.
On Dark
On LightUsage Guidelines



Color Palette
Our brand colors evoke warmth, passion, and celebration. The primary pink palette is used across all touchpoints.
#E32E76 → #EC4899 • Used for primary CTAs, badges, and brand accents
Typography
A three-font system creates clear hierarchy: Poppins for brand presence, Geist Sans for readability, and Geist Mono for data.
Poppins
Geist Sans
Geist Mono
Voice & Tone
How we speak reflects who we are. Our voice is consistent; our tone adapts to context.
Creator-First
Fast setup, simple cashout, minimal ongoing obligation. We exist to serve creators.
Emotional Hook
Tangible gesture (flowers) + recognition. We make support feel real and meaningful.
Differentiator
Hybrid of physical gifting and digital payouts. Not just tips, not just merch — something new.
Confident, Not Sleazy
Supportive and professional. We say 'flowers' not 'tips'. We say 'creators' not 'influencers'.